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Helping Education and Philanthropic Leaders
Build Stronger Brands, Campaigns, and MarCom Teams
Big ideas aren’t the problem. The challenge is getting Advancement and MarCom working together effectively so strategic priorities become compelling campaigns, donors invest at the levels needed, and leadership delivers the results the entire institution is counting on.
I’m Dan Giroux. For more than 20 years, I've partnered with institutions to unify teams, sharpen strategy, and align around high-stakes priorities.
Think of me as the bridge between Institutional Advancement and the marketing and communications teams across your university — from Central MarCom to schools and units — aligning people and priorities around a shared story that strengthens reputation, relationships, and resources.
I’ve developed strategies connected to more than $13 billion in philanthropic impact, shaped many of the nation's leading university brands, driven record enrollment growth, and built a high-performing Advancement MarCom team from the inside for a global R1.
Experience I bring to the institutions I advise. Having sat in both seats, agency and in-house, I know how to bring sharper strategy and creative thinking into complex institutions while navigating the realities of how they actually work.
My mission? Help institutions break down silos, make clearer decisions, strengthen their story, and keep teams aligned around priorities shaping their future.
ENDORSEMENTS
"My colleagues and I are very happy with the process and results from working with DJG Marketing on a website audit. We received thorough, data-driven recommendations and felt like Dan and his partner Patrick were true members of our team. What I appreciated most was that the final deliverable was tailored to our institution—not a copy/paste exercise. Throughout, Dan was communicative, supportive, and excited by the work. His experience from the agency world and in-house at higher ed institutions gave us the best of both worlds for insights and industry best practices."
Rachel Semigran
Director of Enrollment Marketing,
Swarthmore College
SERVICES
Brand, Advancement & Campaign Strategy
A campaign is taking shape. Your Advancement MarCom team is facing growing expectations. Or your institution needs a clear and compelling story and plan for what comes next. I help leaders make these decisions and guide the work that follows.
Focused Assessments
Understand how your Advancement MarCom team is operating or how prepared you are for campaign communications. Get an independent assessment and prioritized recommendations to guide decisions about staffing, resources, responsibilities, and next steps.
Custom Strategic Engagements
Develop your brand strategy, institutional plan, campaign narrative, or Advancement MarCom structure. I help you shape the strategy, earn support across the organization, and guide implementation with your teams and partners.
Ongoing Strategic Advising
Have a trusted senior colleague to consult as decisions arise and plans progress. I help you weigh staffing and investment choices, prepare for leadership discussions, and guide teams and partners—with an understanding of your organization and its priorities.