Big ideas aren’t the problem. The real challenge is getting marketing and advancement to collaborate effectively — so campaigns perform, donors engage, and leadership sees meaningful results.

I’m Dan Giroux. For more than 20 years, I've partnered with institutions to unify teams, sharpen their messaging, and align around high-stakes priorities.
 

Think of me as the strategic bridge between Institutional Advancement and Central MarCom — bringing brand, campaigns, and communications under one coordinated strategy that strengthens reputation, relationships, and resources.

I’ve architected strategies that helped drive more than $6 billion in philanthropy, shape leading university brands, support record-setting enrollment growth, and build a high-performing Advancement MarCom team from the inside for a global R1. Experience I now bring directly to the institutions I advise.

Because I’ve sat in both seats — agency and in-house — I know how to bring sharper strategy and creative thinking into complex institutions while navigating the realities of how they actually work.

My mission? Help institutions break down silos, make clearer decisions, strengthen messaging, and keep teams aligned around priorities shaping their future.​​​​​​​​​​​​​