Helping Education and Philanthropic Leaders Build Stronger Brands, Campaigns, MarCom Teams — and Results 

Big ideas aren’t the problem. The real challenge is getting Advancement and MarCom to work together effectively — so ambitious priorities become compelling campaigns, donors are inspired to invest at the levels needed, and leadership can deliver the results it's counting on.

I’m Dan Giroux. For more than 20 years, I've partnered with institutions to unify teams, sharpen strategy, and align around high-stakes priorities.
 

Think of me as the bridge between Institutional Advancement and Central MarCom — bringing teams, brand, and communications into alignment around a shared story that strengthens reputation, relationships, and resources.

I’ve architected strategies that helped drive more than $6 billion in philanthropy, shape leading university brands, support record-setting enrollment growth, and build a high-performing Advancement MarCom team from the inside for a global R1. Experience I now bring directly to the institutions I advise.

Because I’ve sat in both seats — agency and in-house — I know how to bring sharper strategy and creative thinking into complex institutions while navigating the realities of how they actually work.

My mission? Help institutions break down silos, make clearer decisions, strengthen their story, and keep teams aligned around priorities shaping their future.​​​​​​​​​​​​​