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FLUENT IN BOTH
SIDES OF THE HOUSE

Helping Education and Philanthropic Leaders Build Stronger Brands, Campaigns, MarCom Teams—and Results

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Swarthmore College logo
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Hi, I'm Dan Giroux. I help education and nonprofit leaders transform strategy into impact.

Dan Giroux headshot

With 20+ years of experience in education, nonprofit, consumer, and B2B marketing, ​I specialize in helping institutions optimize their marketing and advancement functions to drive reputation, relationships, and revenue.

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Think of me as the bridge between Institutional Advancement and Central MarCom—aligning strategy, messaging, and communications to fuel engagement, enrollment, and philanthropy.​

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I've architected strategies behind $6 billion+ in philanthropy, built some of higher education's best university brands, driven record-breaking enrollment growth, and led a high-performing Advancement MarCom team from within.

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My background spans both agency and in-house leadership, giving me a rare ability to align institutional needs with the creative innovation, agility, and real-world marketing expertise of top-tier agencies—delivering transformational results.

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​My mission? Help institutions break down the silos between marketing and advancement, ensuring teams work together to strengthen strategy, sharpen messaging, and drive philanthropy and engagement.

Home: About

ENDORSEMENTS

Rachel Semigran headshot
"My colleagues and I are very happy with the process and results from working with DJG Marketing on a website audit. We received thorough, data-driven recommendations and felt like Dan and his partner Patrick were true members of our team. What I appreciated most was that the final deliverable was tailored to our institution—not a copy/paste exercise. Throughout, Dan was communicative, supportive, and excited by the work. His experience from the agency world and in-house at higher ed institutions gave us the best of both worlds for insights and industry best practices."

Rachel Semigran

Director of Enrollment Marketing,

Swarthmore College

STRATEGIC SERVICES, BUILT TO SCALE.

Quick Wins

Fast, focused help to solve pressing issues and unlock next steps.

Examples: 45-minute consult; 2-hour mini workshop

Strategic Boosts

Structured work to go deeper—clarify priorities, align teams, and build plans.
Examples: one-day on-site workshop; strategic assessments & roadmaps

Transformations

Senior partnership to drive sustained results across functions or campaigns.

Examples: fractional/interim leadership; Campaign Accelerator

​Featured Engagements

  • ​Campaign Accelerator: Build or refresh your fundraising narrative and comms platform on an expedited timeline.

  • Strategic MarCom Assessment: Structure, roles, workflows, priorities—what to keep, fix, or stop.

  • Campaign Communications Audit: Evaluate past or current efforts to sharpen message, channels, and performance.

  • Brand Positioning & Reputation: Clarify your story and raise visibility with the audiences that matter.

  • Alumni and Donor Engagement Strategy: Design programs that deepen relationships, driving philanthropy and loyalty.

  • Agency Partner Optimization​: Lead searches/RFPs, contract structure and negotiation, and setting up partnerships for mutual success.

  • Interim / Fractional Leadership: Steady teams, speed decisions, and maintain forward progress through change.

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